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Her name is Loab (pronounced like ‘lobe’), and she was “discovered” by a Swedish-based artist who goes by the name of Supercomposite on Twitter.
Supercomposite is among the first wave of modern creators to explore the realms of text-to-image AI generators. This year, while experimenting with negative prompts (which ask machine learning algorithms to find the extreme opposite of something), the artist stumbled across a creepy face.
When Supercomposite ran the prompt again, they said the same woman came back, this time next to the word ‘loab’.
“The AI reproduced her more easily than most celebrities. Her presence is persistent, and she haunts every image she touches,” Supercomposite wrote on Twitter in a September 2022 thread about Loab’s discovery.
“Take a seat. This is a true horror story and veers sharply macabre.”
With a hook like that, it’s no wonder Loab proceeded to take the internet by storm.
Loab has captured the world’s attention for more than just her nightmarish qualities. Plucked from the abyss through what Supercomposite calls an “emergent statistical accident”, the eerie woman represents a new era of creativity we may or may not be ready for.
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Very creepy.
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