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Twitter owner Elon Musk revealed one behind-the-scenes secret about Tucker Carlson’s comeback video that makes its success that much sweeter.
The video, posted to Carlson’s Twitter account on Wednesday, drew a bigger audience than all of the Fox News prime-time shows combined that day and, according to Musk, Twitter did absolutely nothing to promote its reach.
As of Thursday evening, Carlson’s tweet — which had been posted around 5 p.m. the night prior — had already garnered a whopping 40.5 million views.
By Saturday, that view count had soared to new heights, reaching an astounding 77.6 million. The video itself had been watched 22.9 million times.
By October 2020, Tucker was achieving an unprecedented average of 5.4 million nightly viewers. Seemed huge at the time. His final show was watched by about 3.4 million - still more than any other hour of talk on any channel. But those figures are small compared to the vast audience he won for the short video shown on Twitter after he’d been fired by Fox.